Best Tips For Copywriting

SEO Copywriting: 17 Powerful Keys (Updated for 2018)

Understanding Search engine optimization is great.
Understanding Copywriting is great.
However, When you can do BOTH?
That's When you're able to slap an "S" on your chest...
...since You are going to be unstoppable.
And Today I have something which will make you feel like you have SEO superpowers:
17 Insanely actionable search engine optimization copywriting ideas that you can use at the moment.
Note: This post was initially published in 2015. I recently gave it a much needed upgrade. Additionally, I added a bunch of new tips that I recently learned. Enjoy!

When Someone lands on your website from an internet search engine, just two things can occur:
They Either leave right away...
...or They stick.
And If people stick on your page such as superglue, Google thinks:
"This Is a great page. Let's give it a rankings boost."
But If folks leave your site like a sinking ship...
That is When Google drops you like a rock.

The bottom line?
If You need higher rankings, you have to keep people on your site.
How? Bucket Brigades.
Bucket Brigades are words and phrases that keep people on your webpage.
For Example:
You May observe that I often use short paragraphs which end in a colon, like this:

That's a Bucket Brigade.
However, What are Bucket Brigades, exactly?
Bucket Brigades are a classic school copywriting strategy that were originally designed to keep people reading sales letters.
I have Accommodated Bucket Brigades for SEO content and the outcomes are, well, crazy.
In Fact, here is Backlinko's average time on page:

Yes, That's 4 minutes.
A Good chunk of that above-average Time Page is because of the fact that I scatter Bucket Brigades into each post.
Now It's time for me to show you how to use Bucket Brigades to enhance your Time on Page:
First, Find a place on your content where someone's likely to hit their browser's "back" button...
...and Add a Bucket Brigade.
Start With your intro.
Here's An instance where I utilized two Bucket Brigades within my intro:

(By The manner, the Time On Page for that post is over 5 minutes):

You Also wish to use Bucket Brigades in the middle of your articles.

Bottom Line: whenever you have a section where someone may get bored and leave, add a Bucket Brigade.
You Can create your own Bucket Brigades...or you can use these tried-and-true Bucket Brigade classics:

And -- bada bing, bada boom -- you are set.

A While back I published a post called, "Why Google Hates Your Website (Hint: It's Something to Do With TrustRank)":

With This post I made a decision to go after a key word that my competitors would not bother targeting...
...even Though it will get a decent number of searches.
What Was the keyword?
"Google Hates my site"
Believe It or not, I didn't pull this key word from thin air.
I Chose this keyword because I saw a great deal of people in SEO forums saying things such as this:

And If folks post something at a forum, you can bet your ass they also search for precisely the same thing in Google.
So I decided to use a version of the key word in my post:

Today, Besides ranking #1 for my goal key word ("Google TrustRank")...

...when Someone searches for "Google hates my site" (and other variations of the search), I show up in the top spot:

How Can you use this technique to get more traffic?
First, Boost your webpage exactly like you normally would (If you require a hand, look at these 14 innovative on-page search engine optimization strategies).
However, Before you hit "publish", scan forums to get words and phrases people tend to use around your topic.
For Example, let's say your primary keyword was "organic vegetable gardening".
You would search in Google with inurl:forum + "organic vegetable gardening":

This Will bring up a couple forum threads around that subject:

Skim The first couple of threads that you find.
When You find a phrase that seems like a fantastic fit...

Skim The first few threads that you discover.
When You find a phrase that looks like a fantastic match...

...search That phrase Google:

If A lot of outcomes pop up (like for this instance), add those words and phrases into your post.

And You're good to go.

Here is The deal:
Sure, Social sharing buttons help you get more stocks...
...however In most cases, they're insufficient.
Instead, I recommend tapping into a newbie's best friend:
A Call to action.
Let Me clarify.
A Couple of months ago I published "17 Insanely Actionable List Building Strategies That Will Create More Subscribers Today":

To Maximize the number of stocks this post got, I added a "click to tweet" button under each item on the list:

To My post has over 2900 tweets...

...and A fantastic chunk of those 2900 tweets came from my own "click to tweet" buttons:

Here is The way you can do the identical thing:
First, Find a super actionable suggestion or plan out of your post.
Next, Head over to ClickToTweet.com. Click on "fundamental link":

Turn Your actionable trick into a tweet:

Switch Your actionable suggestion to some tweet:

Grab The connection...

...and Pop the link in your post.
You Can use buttons just like I did. However, plain-text links also work good:

Whether You use a button or a plain link, certainly add at least one "click To converse" call to action in your next post.

After You have added several Bucket Brigades, proceed onto strategy #3...

Today's Super-smart Google does not care how many times you cram a keyword in your article.
Instead, It pays close attention to Latent Semantic Indexing (LSI) keywords. (LSI Keywords are a fancy way of saying: "synonyms and closely associated phrases")
And These LSI key words help Google know what your page is about.
For Example, let's say you write an article optimized around the keyword "cars".
How Does Google know whether your page is about:

• Cars the vehicle
• Automobiles the movie
• The 1970s rock band (with horrible hair)
• The Canadian Aviation Regulations (CARs)

The Reply? LSI keywords.
For Example, if Google sees a page with LSI key words like this...

...that they Understand the page is about the cars you drive.
However, When Google sees a page like this...

...they Know it's about Cars the film.
So How can you add additional LSI keywords into your articles?
I will explain with an example:
Let us State your key word was "playstation RPGs".
First, Hunt for that key word in Google:

Then, Scan the page for daring words and phrases which aren't the key words you simply typed in.
Here Are some examples from Google's first page:

Watch How Google bolds words such as "Final Fantasy VIII" and "PS1"?
This Means that Google believes those terms VERY similar to the keyword you just searched for.
(In Flip side, LSI key words)
Finally, Scatter these bold terms to your articles...

...and You are ready for secret #4.

Bold promise? Definitely.
But Remain with me.
What is The big key I am speaking about?
Create Your keyword phrases.
I'll explain.
If You hunt for your brand in Google, you probably rank #1.

You May not have thought about it, but your brand is a key word...
...a Keyword which you automatically rank #1 for.
But why stop there?
You Can generate boatloads of extra organic traffic when you also brand your techniques and strategies.
For Example:
You have Probably learned about The Skyscraper Technique, my 3-step formula for getting more organic traffic to your website.

Since I branded my strategy "The Skyscraper Technique" I now have a pipeline of extra visitors coming to my website everyday.
In Fact, based on Google Search Console, the keyword "Skyscraper Technique" gets 1,093 searches per month:

Since I rank #1 for that keyword (and appear in the answer box) I receive the lion's share of these 1,103 clicks:

Bottom Line?
Whenever You develop a exceptional strategy, strategy, or technique...
...make Sure you slap a branded name on it.
When You do, you'll find a bunch of extra organic traffic.